Michelin, synonymous with top-tier cuisine and quality tires, holds more than meets the eye. This article delves into lesser-known aspects of the Michelin brand that might surprise you.
The Michelin Man’s Origin Story
Few know that the iconic Michelin Man, also known as Bibendum, was created over a century ago. This jolly figure was designed by cartoonist Marius Rossillon in 1898 and has become an enduring symbol of the Michelin brand. Beyond his friendly demeanor, Bibendum serves as a reminder of Michelin’s longstanding commitment to road safety and innovation.
Michelin’s Culinary Influence
While Michelin tires are globally recognized, Michelin is equally renowned for its culinary guides. Founded in 1900, the Michelin Guide initially aimed to encourage automobile travel. However, it has become the world’s most prestigious restaurant rating system. The coveted Michelin stars, awarded to select restaurants, can make or break culinary careers.
The Unusual Michelin Star Selection Process
Ever wondered how Michelin awards its coveted stars? It’s a well-guarded secret, known only to a select few. Anonymous inspectors, who dine at restaurants incognito, meticulously evaluate the food, service, and ambiance. The rigor and secrecy surrounding this process add an air of mystique to the Michelin Guide.
Michelin’s Commitment to Sustainability
Beyond its business interests, Michelin is dedicated to sustainability. The company has made significant strides in developing eco-friendly tires in recent years. Michelin’s commitment to reducing its environmental footprint has led to innovations like the MICHELIN® Energy™ Saver All-Season Tire, which offers excellent fuel efficiency and longevity.
Michelin’s Enduring Legacy
Michelin’s impact extends beyond its products and culinary influence. The company has a long history of supporting motorsports, including the iconic Le Mans 24 Hours race. Michelin’s involvement in racing has yielded numerous victories and driven advancements in tire technology, benefiting everyday drivers.
In conclusion, Michelin is more than just tires and fine dining recommendations. It’s a company with a rich history, a commitment to sustainability, and a hidden world of Michelin star ratings. So, the next time you see the Michelin Man or drive on Michelin tires, remember there’s more to this brand than meets the eye.